While some people claim that advertising drives growth, others suggest it harms society by making individuals feel unhappy with themselves and their belongings.
Discuss both views and give your own opinion
Many feel that advertisements stimulate economic development, while others argue that they engender a sense of dissatisfaction among individuals in a given society. In my opinion, although regular exposure to adverts can lead to feelings of inadequacy, the prevalence of advertising accelerates economic progress, which is unequivocally a net positive for society.
Detractors of advertising argue that it promotes materialism, fueling psychosocial widespread discontentment. Adverts typically covertly convey the message that true happiness is achieved through materialistic possessions, creating a desire for consumption instead of a feeling of satisfaction with one’s current lifestyle. Due to the sheer number of adverts on social media, young individuals in particular are now more likely to make comparisons, appraise others based on their wealth, and as a result possess a greater propensity to feel envious and dissatisfied with their own situation, even when they are financially well-off. This perceived inadequacy can also lead individuals to make impulsive purchases, potentially placing them at financial risk. The drawback of a consumerism culture is evident in a nation such as Korea, where many young individuals incur credit card debt just to buy a luxurious car or a designer handbag and temporarily satisfy a shallow need for social recognition.
However, advertising can contribute significantly to economic development as it encourages spending. Online adverts generally utilize algorithms to target a specific audience, allowing for vastly superior allocation of marketing funds compared to past methods. As a result, these companies may be able to open additional branches or increase production and distribution, directly engendering new employment opportunities in the process. Such expansion not only leads to lower unemployment rates, but also generates tax revenue for the government, which can then be allocated towards initiatives that further fuel economic growth and a variety of services that serve the public good. For example, advertising campaigns by international corporations such as Apple generate profits reaching hundreds of billions of dollars, contributing to maintaining the US’ position as one of the economic powerhouses of the world.
In conclusion, although advertising can provoke feelings of insecurity, the economic benefits concomitant with this activity outweigh any perceived drawbacks. All companies should invest more in advertising to maximize their profits.
Words: 363
Stimulate thúc đẩy
Engender tạo ra
Dissatisfaction sự bất mãn
In a given society trong một xã hội nhất định
Regular exposure việc tiếp xúc thường xuyên
Inadequacy cảm giác thiếu thốn
Prevalence sự phổ biến
Accelerate làm tăng tốc
Economic progress tiến bộ kinh tế
Unequivocally hoàn toàn
A net positive tích cực nhiều hơn tiêu cực
Detractors người phản đối
Promotes thúc đẩy
Materialism ham vật chất
Fueling thúc đẩy
Widespread discontentment bất mãn trên diện rộng
Psychosocial tâm lý của xã hội
Covertly convey truyền tải thông điệp ngầm
Materialistic possessions việc sở hữu những thứ vật chất
Desire sự khát khao
Sheer number số lượng lớn
In particular nói riêng
Make comparisons đưa ra những sự so sánh
Appraise đánh giá
Possess a greater propensity có khả năng cao hơn
Feel envious cảm thấy ghen tị
Financially well-off khá giả về mặt tài chính
Inadequacy sự thiếu thốn
Make impulsive purchases mua đồ 1 cách bốc đồng
Financial risk rủi ro tài chính
Drawback bất lợi
Consumerism văn hóa tiêu dùng
Evident rõ ràng
Incur credit card debt mắc nợ thẻ tín dụng
Luxurious xa xỉ
Temporarily tạm thời
Satisfy làm thỏa mãn
Shallow need nhu cầu nông cạn
Social recognition được xã hội công nhận
Utilize tận dụng
Algorithms thuật toán
Target nhắm tới
Vastly superior tốt hơn nhiều
Allocation việc phân bổ
Marketing funds quỹ quảng cáo
Open additional branches mở thêm chi nhánh
Increase production and distribution gia tăng sản xuất và phân phối
Employment opportunities cơ hội việc làm
Expansion sự mở rộng
Unemployment rates tỷ lệ thất nghiệp
Initiatives sáng kiến / kế hoạch
Fuel economic growth thúc đẩy sự phát triển kinh tế
Serve the public good phục vụ cho lợi ích cộng đồng
A variety of services đa dạng dịch vụ
Campaigns chiến dịch
International corporations tập đoàn quốc tế
Generate profits tạo ra lợi nhuận
Economic powerhouse cường quốc kinh tế
Provoke khơi gợi
Insecurity tự ti
Concomitant with liên quan tới
Outweigh trội hơn
Maximize tối ưu hóa