Research indicates that nowadays some consumers are much less influenced by advertising than in the past.
What do you think are the reasons for this?
Do you think this is a positive or negative development?
At present, advertising has become a significantly less effective means of attracting customers. This phenomenon is largely a result of the pervasive presence of adverts and a seismic shift in consumer behavior, which is decidedly positive on the whole as it engenders superior end products and promotes sustained economic growth.
Advertisements’ weakened influence on consumers’ buying decisions can be demonstrably attributed to their ubiquity. Modern-day consumers have become desensitized to the majority of marketing as they are bombarded on a consistent basis with various forms of adverts both online and in the real world. Recent research and surveys reported in the media have indicated that the vast majority of online users cannot accurately recall the content of the unskippable adverts on Youtube at the start of a video. Another plausible reason for a decline in the effectiveness of advertising is that consumers have become more conscious of marketing tricks. For instance, a large number of online shoppers now rely on peer reviews, expert opinions, and product comparison websites before making a purchase instead of naively placing trust in potentially intrinsically biased adverts.
I would argue that this consumer propensity is largely positive overall because it promotes the creation of higher-quality products and services. Businesses can now no longer depend on misleading marketing tactics to stimulate sales and are more likely to place greater emphasis on improving product features to accommodate real consumer demand, bringing meaningful value to loyal customers. The tangible benefit of an increased focus on innovation can be exemplified with a company such as Dyson, which has succeeded in creating advanced household appliances. The emergence of significantly improved products aids in building customer loyalty, and consequently engenders financial benefits. Companies that prioritize quality products and iterative design over marketing ploys such as Apple and Samsung have achieved tremendous financial success and contribute to both national and global economics.
In conclusion, advertisements have become less influential due to their omnipresence and a change in consumer mindsets. The financial benefits and the creation of high-quality products associated with this shift make it unequivocally positive.
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Significantly less effective kém hiệu quả hơn đáng kể
Means phương pháp
Phenomenon hiện tượng
Largely chủ yếu
Pervasive presence sự xuất hiện tràn lan
Seismic shift sự thay đổi lớn
Consumer behavior hành vi người tiêu dùng
Decidedly / unequivocally positive hoàn toàn tích cực
Engender tạo ra
Superior tốt hơn
Promotes economic growth thúc đẩy sự phát triển kinh tế
Weakened influence tầm ảnh hưởng yếu đi
Attributed to được quy cho
Buying decisions quyết định mua hàng
Demonstrably có thể chứng minh được
Ubiquity sự phổ biến
On a consistent basis liên tục
Bombarded dồn dập
Desensitized to trở nên vô cảm với
Ignore phớt lờ
Unskippable không bỏ qua được
Plausible khả thi
A decline sự giảm thiểu
Conscious có nhận thức
Peer reviews bạn bè review lại
Expert opinions quan điểm từ chuyên gia
Product comparison so sánh sản phẩm
Blindly placing trust in tin mù quáng vào
False adverts quảng cáo sai lệch
Propensity xu hướng
No longer không còn
Intrinsically về bản chất
Biased thiên vị
Naively ngây thơ
Place greater emphasis on đặt trọng tâm nhiều hơn vào
Accommodate real consumer demand đáp ứng nhu cầu thật của người tiêu dùng
Meaningful value giá trị ý nghĩa
Tangible hữu hình
Increased focus on tập trung nhiều hơn vào
Innovation sự cải tiến
Exemplified with được ví dụ
Advanced household appliances thiết bị gia dụng hiện đại
Emergence sự xuất hiện
Customer loyalty sự trung thành của khách hàng
Consequently vì vậy
Financial benefits lợi ích tài chính
Prioritize ưu tiên
Marketing ploys mẹo quảng cáo
Tremendous rất nhiều
Influential có tầm ảnh hưởng
Omnipresence sự phổ biến
Consumer mindset lối suy nghĩ của người tiêu dùng